How clearly you understand the problem, its root causes, and who is affected by it.
Evidence of genuine market demand, timing, and understanding of the competitive landscape.
The relevant experience, complementary skills, and execution track record within the founding team.
A coherent, testable model for how the business generates and scales revenue.
Why you, and why now — the unique insight or access that gives you an edge.
Concrete proof of progress: prototypes, pilots, early users, or validated experiments.